If you're a startup founder ready to bring your idea to life, hold on for a second. Before jumping into product development or spending on an MVP, you need to validate your idea. This not only saves time and money but also increases your chances of product-market fit.

In this blog, we’ll walk you through a proven process to validate your startup idea effectively — the same approach we use at The New Angle when building Minimum Viable Products (MVPs) for startups.

90% of startups fail. A big reason? Building something no one needs.

Idea validation ensures that:

• There's a real problem worth solving
• Your target users want your solution
• You're solving the problem in a way that people are willing to pay for
  
  Step-by-Step Guide to Validate Your Startup Idea

Too many founders jump into building features without deeply understanding the problem.

Ask yourself:

• What problem does my idea solve?
• Who exactly faces this problem?
• How are they solving it currently?

Tip: Write down your assumptions and test each of them.

Talk to 15–20 potential users. Don’t pitch your solution — just ask about their pain points and current behaviors.

Sample questions:

• What’s the biggest challenge you face when [insert problem]?
• How do you currently deal with it?
• Have you paid for any solutions? Why/Why not?

These conversations will reveal whether the problem is big enough to solve.

Check if similar solutions exist. A competitor isn’t a threat — it proves there’s a market. Analyze:

• What are they doing well?
• Where are users still frustrated?
• How will your solution differentiate?

Use tools like:

• Google Trends
• Reddit & Quora for real user problems
• Crunchbase or Product Hunt for similar startups

Build a landing page that communicates the problem, solution, and value proposition. Add a form to collect emails.

Use platforms like:

• Carrd
• Webflow
• Unbounce

You can also use a tech audit or an MVP cost calculator to show feasibility and gather more structured feedback.

Pro Tip: Run small ad campaigns to drive traffic to your landing page and measure conversion.

Before coding, create a clickable wireframe using Figma or Adobe XD. Show this to potential users.

Ask:

• Is this something you’d use?
• What’s missing?
• What would make it better?

This helps gather feedback on UX, feature priority, and overall desirability.

Validation is not about opinions — it's about data:

• Email sign-ups
• Click-through rates
• Feedback form submissions
• Willingness to pre-pay or sign up for beta

If you can get 100+ interested users or a few willing to pre-pay, you’re on the right path.

Once your idea is validated, it’s time to build smartly — with the right features, tech stack, and team. That’s where our team at The New Angle comes in.

We help founders:

• Build MVPs in 90–120 days
• Validate feature sets
• Choose the right technologies
• Design user-first experiences

You can also explore our Virtual CTO services if you need strategic tech guidance without hiring full-time.

Don’t waste money building something users don’t want. Validate first. Build next. Grow faster.

Start your validation journey today, or get in touch with us at The New Angle to book a free consultation and explore our tools that help bring your idea to life.

Need help validating your startup idea? 👉 Schedule a Call and let's chat about how we can help.